For awhile I was building hardwood furniture as a hobby. I’d design and construct pieces for friends and family. Gradually, people started noticing my work and asking me to custom design specific pieces for them. My hobby grew into a small business, and I saw potential for expansion. In order to ensure the success of my new venture, I quit my job and invested in a larger workshop and more tools. While I continued to get steady requests for furniture, I was not gaining clients as quickly as I’d hoped. I realized that I needed to get my name out to more people in a wider area. I looked into advertising in newspapers, on radio and through television. Those avenues are extremely expensive, and I’m not sure how effective they are. I eventually decided to go with a more old-fashioned approach. I went to a printing company and had them help me design a logo. I chose a catchy name and then ordered a whole bunch of business cards, hats, T-shirts, pens, mugs and even magnets. I had all of these products printed with my company’s name. Putting labels on all these products was an effective method of advertising. I handed out printed merchandise at all sorts of community events. I attended craft shows across the country, and offered complimentary printed merchandise. Partnering printed products with a newly designed website, where I could take online orders for custom furniture, was a smart idea. Because of it, my business grew rapidly. I now have such a large demand, that I have people on a waiting list.