A landing page is the first page your potential client will see when they click-through from your PPC ad.
Your landing page needs to be full of information plus supply the client a opportunity to contact you right away.
Within a few short paragraphs, the future client should know all about your dealer. So, if you are wondering why your PPC isn’t performing up to expectations, maybe it is your landing page, or lack thereof. Are you particularly driving PPC traffic to your website? Maybe you are annoyed because your PPC ad account isn’t profitable? Are you ready to supply up on ever having a successful PPC campaign? Maybe your online competitions seems to be too immense of a competitive edge? By not having a fantastic landing page, your PPC ad campaign is going to fail. I once heard an outdated cliche that said, ‘don’t put the cart before the horse’. If you are trying to set up a spend money per click advertising campaign with a landing page, that is exactly what you are doing. It is okay to connect your PPC ad to a house page or the product page of your website, if you want to lose your money. You need to have a PPC campaign that is connected to a landing page that is particularally created for conversions. Your landing page needs to offer unique information, plus push traffic toward actions such as getting their contact information along with giving your contact information, plus giving information on what the buyers issues are. Offer something to them such as an informational pamphlet. Everyone prefers free things, even if it something to read. PPC ads will get them to click on your website, however you need the landing page to keep them there.