Your landing page needs to offer recognizable information, plus push traffic toward actions such as getting their contact information along with giving your contact information, plus giving information on what the clients concerns are
A landing page is the first page your potential client will see when they click-through from your PPC ad. Your landing page needs to be full of information plus provide the client a chance to contact you immediately. Within a few short paragraphs, the future client should think all about your supplier. So, if you are wondering why your PPC isn’t performing up to expectations, maybe it is your landing page, or lack thereof. Are you actually driving PPC traffic to your website? Maybe you are frustrated because your PPC ad account isn’t profitable? Are you ready to provide up on ever having a successful PPC campaign? Maybe your online competitions seems to be too big of a competitive edge? By not having a superb landing page, your PPC ad campaign is going to fail. I once heard an ancient cliche that said, ‘don’t put the cart before the horse’. If you are trying to set up a pay per click advertising campaign with a landing page, that is exactly what you are doing. It is okay to connect your PPC ad to a new home page or the product page of your website, if you want to lose your money. You need to have a PPC campaign that is affixed to a landing page that is recognizably created for conversions. Your landing page needs to offer recognizable information, plus push traffic toward actions such as getting their contact information along with giving your contact information, plus giving information on what the clients concerns are. Offer something to them such as an informational pamphlet. Everyone enjoys free things, even if it something to read. PPC ads will get them to click on your website, but you need the landing page to keep them there.